Most professional services firms have already spent money on AI tools their people aren’t actually using. We fix that. Pulse conducts an AI Efficiency Audit first — identifying what’s working, calculating the ROI on what’s needed next, and building an adoption roadmap that gets your team to see more productivity per employee. Serving Charleston SC, Atlanta GA, and the entire US.
/ At Pulse, we keep humans at the center of our process.
BCG's 2025 AI Radar report makes it clear: the organizations winning with AI aren't outspending everyone on technology - they're outinvesting everyone on their people. Top performers follow the 10-20-70 principle - allocating 10% of their resources to AI algorithms, 20% to data and technology, and 70% to people, processes, and cultural transformation. That 70% is exactly what an AI Change Management plan is built to deliver. Organizations that flip this ratio - spending the majority on tools while underinvesting in their workforce - consistently fail to generate measurable ROI. The technology was never the hard part. Getting your people ready is.
Read the BCG 2025 Research →
Strategy from MIT.
Execution from the field.
Pulse is anchored to the MIT framework for enterprise AI - the leading academic program for strategy, user adoption, and organizational protection. The framework supplies the diagnostic. PROSCI and ADKAR supply the implementation discipline.
What that means in practice: a defensible methodology behind every recommendation, and a structured way to measure whether it's working - not just whether it's been launched.
We analyze your current AI tools, measure what’s actually being used, calculate what’s being wasted, and deliver an ROI breakdown with a prioritized action list — plus 2–3 quick wins to implement immediately.
Take the free 3-minute audit →A facilitated session for partners and leadership. Covers what AI actually does in your industry, where your competitors are, and what decisions you need to make in the next 90 days.
A structured plan using PROSCI’s ADKAR model that moves your team from AI resistance to fluency. Built around your specific tools, roles, and workflows.
Monthly retainer — AI adoption check-ins, employee progress tracking, and AI tool evaluation as the landscape evolves.
Every engagement runs on documented frameworks with peer-reviewed track records - so your team can audit the work, not just the outcomes.
AI strategy, user adoption, and organizational protection. The academic spine.
The gold-standard change methodology. Awareness → Desire → Knowledge → Ability → Reinforcement.
Identify what’s working, calculate what’s being wasted, and prioritize what’s next — with ROI data to back every decision.
Is your culture psychologically safe enough for honest AI experimentation?
If you're rolling out AI without an adoption plan, you are statistically rolling out a write-off. Here's the industry math.
Most rollouts don't fail. They stall. Quietly. For months. Until someone notices.
Peter Edwards is an Independent AI Advisor and PROSCI Certified Change Practitioner, ADKAR methodology practitioner, and a graduate of the MIT AI Strategy program. Peter founded Pulse after watching too many AI rollouts collapse under the same failure pattern - strong technology, no plan for the people using it.
I'm vendor-agnostic and can work with any AI provider. The ways I work:
Book a call to reach out to my preferred AI vendor partners.
Field-level writing on AI adoption and change management. Written for leaders who are tired of being sold to.
AI adoption doesn't fail because of bad technology — it fails because organizations underinvest in preparing their people. The future of work belongs to companies that treat change management as a core part of their AI strategy, not an afterthought.
Read the post →Most organizations are sprinting toward AI tools without a plan for the people who have to use them. Change management isn’t slowing down AI — it’s what makes it stick.
Read the post →AI has the potential to transform how businesses operate — but only when teams are trained, aligned, and ready to adopt it. This post breaks down where organizations are seeing real operational gains and what it takes to get there.
Read the post →